Will Microsoft ruin Skype?

Topics

microsoft, skype, m&a

commentary After months of speculation about who would buy it, Skype finally has a new home. Microsoft swooped in at the last minute and nabbed Skype for $8.5 billion in cash, the largest acquisition that Microsoft has ever done.

A lot of people are concerned about the future of Skype at this point since Skype has always embodied the grassroots ethos of the internet by allowing users to do free voice and video calls to anyone on the planet using its peer-to-peer protocol and software. Now, Skype is owned by one of the world's largest corporations, which we'd think would want to use it to draw more money out of the half billion Skype users around the world.

While Microsoft has rocky history with acquisitions, I don't think we should be too concerned about the company destroying Skype or changing it from a free service to a paid service, and I'll explain why.

First and foremost, Microsoft knows that it bought a consumer service that is loved by the public, and that most of Skype's value is based on the huge number of users it has. Turning Skype into a paid service would immediately shrink the user base and decrease the value of the property. That's the business reality of the situation.

Second, Microsoft plans to make Skype an independent business unit within the company, with Skype CEO Tony Bates as the head of the division. That's a good sign that Microsoft plans to invest in Skype, do a lot more with it than just the stuff we've seen so far, and turn it into a larger platform rather than just a voice and video service. For more on that, let's take a quick look at what the chiefs had to say about the deal:

Microsoft CEO Steve Ballmer said, "Skype is a phenomenal service that is loved by millions of people around the world. Together we will create the future of real-time communications so people can easily stay connected to family, friends, clients and colleagues anywhere in the world."

Skype CEO Bates said, "Microsoft and Skype share the vision of bringing software innovation and products to our customers. Together, we will be able to accelerate Skype's plans to extend our global community and introduce new ways for everyone to communicate and collaborate."

That definitely sounds like there are already plans for growing and expanding Skype, which has been languishing for years with minimal new features and product development. With Microsoft's resources behind it, there's the potential that Skype could be unleashed to start innovating again.

In terms of Skype remaining free, remember that Microsoft has been running its Messenger for years (under various names such as Windows Live Messenger and MSN Messenger) as a free service. The big question there will be whether Microsoft converts Messenger to Skype to turn it into an even larger pool of users to compete more effectively against Yahoo Messenger and GoogleTalk.

The other big question is about Skype's multiplatform support. Skype has traditionally released the newest features and updates for Windows first, but has also maintained versions of its client for Mac and Linux, which eventually get the latest features after a few months of lag time. In its official release about the acquisition, the company stated, "Microsoft will continue to invest in and support Skype clients on non-Microsoft platforms." However, I'd expect Microsoft to continue the Windows-first tradition and not unify the development of the three clients (which we might have gotten if Google had bought Skype).

Bottom line

Microsoft is likely to keep the status quo with Skype's current consumer service, with only minimal changes. Meanwhile, on the high end, Microsoft will work on building a business communications platform with Skype by making it a corporate unified communications platform that is tightly integrated across Microsoft's business software, servers and services.

At the Skype press conference, Ballmer said, "We dream about experiences that are not limited by distance or device."

Think of being able to securely IM a document directly from Microsoft Office to a Skype user on the other side of the world on a smartphone, or being able to use your Skype client to dial into a corporate tele-presence system when you're on the road. Those are types of things Skype has been capable of for years but hasn't delivered, and I expect that we'll see Microsoft focus on those opportunities.

Via TechRepublic

Talkback

As MS Office 2010 is so bad and bug....sorry "Unwanted Feature" ridden, Microsoft have determined it's cheaper to buy Skype and include it in Windows than fix Office 2010, this way people can communicate without the frustration of using having to use Word or Outlook 2010.

P.S. Why don't we have the Software equivalent of the "Razzie Awards" for worst movie, surely Office 2010 would be a major contender for most unusable, bug ridden software, our Comp. trialled it and became so unproductive we rolled back to 2003 especailly when we looked at all of the retraining needed, the time and cost factors where major.

johndohuserjohndohuser May 11th, 2011
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Let me guess, an open source zealot in disguise ? Open Office...zzzzz...

fred9999fred9999 May 11th, 2011
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Office 2010 crashes a lot on Windows and on Mac. Unfortunately, the alternative in Open Source are really crap and ugly. Meanwhile, Apple's iWork just isn't for my work. Too bad.

PercivalCPercivalC May 12th, 2011
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When Microsoft started charging people an access fee to use an email client to collect their hotmail instead of using browser access, it lost a huge following as many people dumped their hotmail account and leapt over to gmail, or rocketmail. I think Microsoft would have to be collectively smart enough to realize that if they started squeezing blood from the stone, A Skype replacement would be born so quickly that the words "immaculate conception" would leap to mind.

TreknologyTreknology May 17th, 2011
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Too bad for Ballmer, Google Plus is already out, with free multiple video conferencing Skype will became irrelevant.

epezoaepezoa July 2nd, 2011
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