AmBev Bottles Up Demand Planning With SAS: Solution Offers 50 Percent Improvement in Production Turnover Rates

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Date:

01-08-2007
Vendor:

SAS Institute
Registration:

Required
Type:

Case Studies
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

Not specified

Publisher’s description

When thirsty consumers shop for their favorite soft drinks or beer, they expect to find bottles and cane lining the shelves at local retailers. And, they expect a fresh tasting product each time they open a new container. No problem, says AmBev, Latin America's largest beverage company. The challenge was to produce and distribute the right amount of beverages to meet consumer demand throughout Brazil. AmBev deployed SAS Demand Intelligence that combines data from all demand and replenishment planning processes and generates weekly forecasts for setting sales goals, production levels and distribution plans.

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AmBev Bottles Up Demand Planning With SAS: Solution Offers 50 Percent Improvement in Production Turnover Rates