Retail opportunities in a world of extremes: Understanding today's teens and boomers

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  • Date:
    04-10-2007
  • Vendor:
  • Registration:
    Required
  • Type:
    Whitepapers
  • File size:
    Not specified
  • Format:
  • Pages:
    12

Publisher’s description

To provide insight into today's marketplace, research was conducted to examine the tendencies of two diverse segments of shoppers - baby boomers and teens. The results reveal inherent differences in purchase preferences between the two groups while highlighting the importance of the shopping experience.

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