Retail opportunities in a world of extremes: Understanding today's teens and boomers

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Date:

04-10-2007
Vendor:

IBM
Registration:

Required
Type:

Whitepapers
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

12

Publisher’s description

To provide insight into today's marketplace, research was conducted to examine the tendencies of two diverse segments of shoppers - baby boomers and teens. The results reveal inherent differences in purchase preferences between the two groups while highlighting the importance of the shopping experience.

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Retail opportunities in a world of extremes: Understanding today's teens and boomers