Afibel Improves Responsiveness of Call Center, Boosting Customer Satisfaction

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Date:

30-06-2007
Vendor:

Oracle
Registration:

Required
Type:

Case Studies
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

Not specified

Publisher’s description

Afibel is a catalog and telesales-retailer specializing in ready-to-wear clothing for older men and women. The challenge was to modernize the applications used by telesales staff at the call center to make it more user-friendly and raise customer satisfaction and reduce training time of telesales sales recruited on fixed-term contracts during seasonal peaks. The company replaced an outdated telesales application with one developed in Oracle Application Express and run on Oracle Database, enabling Afibel to manage orders end-to-end, generate new customers, and manage sales-promotion events.

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Afibel Improves Responsiveness of Call Center, Boosting Customer Satisfaction