Using Customer Segmentation to Deliver Targeted IT Solutions

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Date:

09-01-2007
Vendor:

Intel
Registration:

Required
Type:

Whitepapers
File size:

161.0 KB
Format:

PDF, Acrobat Reader
Pages:

12

Publisher’s description

Intel IT uses a consumer marketing technique called customer segmentation to provide the right IT solutions to the customers and increase productivity. Customer segmentation helps to understand needs, attitudes, behaviors, and the differences among Intel employees who use IT products and services. Applying segmentation data to the product planning process helps to understand and determine where business opportunities exist. One can focus and deliver truly integrated solutions to users who want and need them.

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Using Customer Segmentation to Deliver Targeted IT Solutions