Market Sizing and Segmentation of the Beauty Salon Industry in India

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Date:

22-12-2006
Vendor:

ValueNotes Database
Registration:

Required
Type:

Case Studies
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

Not specified

Publisher’s description

An FMCG company wanted to determine its strategy in the beauty industry, in particular, with reference to chains of beauty salons. The beauty salon industry in India is highly fragmented and the bulk of it lies in the unorganised sector. There was no industry data available. The sector was under researched and hence little aggregate knowledge and understanding was available. The client wanted to understand the industry structure, estimate of the market trends, needed to understand consumer behaviour patterns including usage and spend on various beauty salon services, choice of salons, price sensitivity, etc. ValueNotes conducted an extensive primary and secondary research covering multiple locations all over India and made recommendations on possible company strategies based on the research done.

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Market Sizing and Segmentation of the Beauty Salon Industry in India