Telco Churn Management: Case Studies in Combating Telco Churn Through the Use of Business Intelligence

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Date:

11-08-2006
Vendor:

SAS Institute
Registration:

Required
Type:

Webcasts
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

Not specified

Publisher’s description

Many managers are hoping to find the one approach that can help them manage all of their customer loyalty and churn management challenges. In reality however, most telcos face a wide range of situations, many of which require a unique combination of business intelligence, insight, creativity, and organizational flexibility to be successful. In this seminar, the presenter reviews several of the more creative and successful of the churn management and customer loyalty programs utilized by telcos around the world. The webcast includes a review of the use of pre-emptive call center programs, customer wants and needs analysis, behavioral segmentation and other techniques.

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Telco Churn Management: Case Studies in Combating Telco Churn Through the Use of Business Intelligence