Nokia's Strategy in India

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  • Date:
    18-11-2005
  • Vendor:
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    Required
  • Type:
    Case Studies
  • File size:
    Not specified
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  • Pages:
    Not specified

Publisher’s description

The case study presents an overview of Nokia's entry and expansion strategies in India. In the past one decade, Nokia has emerged as one of the most recognized brands in India, surpassing some of the Indian business conglomerates in terms of revenues. The case study describes the marketing strategies of Nokia in India and examines how the Nokia brand has become synonymous to mobile phones in the country.

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