The Consumer Driven Supply Chain

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Date:

09-01-2007
Vendor:

IBM
Registration:

Required
Type:

Whitepapers
File size:

Not specified
Format:

PDF, Acrobat Reader
Pages:

12

Publisher’s description

For their businesses to survive and thrive, executives in the retail and consumer products industry must understand how dramatic changes in consumer demand are transforming the retail landscape. Download this white paper from IBM to read about three trends that are having a profound impact on the consumer product and retail supply chains: consumer diversification, consumer polarization, and the advent of powerful mega-retailers. The paper explains how retailers can balance the demands of a well informed consumer base with an evolving supply chain model that's fast, responsive, low cost, and laser-focused on meeting their customers' growing demands.

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The Consumer Driven Supply Chain