Selecting the Right Channel Partners to Maximize Sales Impact

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Date:

25-10-2004
Vendor:

MarketStar
Registration:

Required
Type:

Whitepapers
File size:

104.2 KB
Format:

PDF, Acrobat Reader
Pages:

14

Publisher’s description

Manufacturers must determine what their end-users actually do when purchasing and implementing solutions and then build balanced channel programs to serve them. Balanced programs provide market and geographic coverage, plan for change, and organize to take advantage of the focus and flexibility offered by second- and third-tier partners. The management challenges are greater - but specialist help is available, and the rewards are well worth the effort.

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Selecting the Right Channel Partners to Maximize Sales Impact