Developing Customer Contact Strategies

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  • Date:
    17-07-2006
  • Vendor:
  • Registration:
    Required
  • Type:
    Whitepapers
  • File size:
    Not specified
  • Format:
  • Pages:
    3

Publisher’s description

One of the keys to success in customer relationships is the design and execution of a customer-focused contact strategy. To be most effective, the contact strategy should be segment-specific, multi-dimensional, actionable, and measurable. Companies can have a more meaningful interaction with customers based on a multi-dimensional, segment-specific contact strategy. An actionable and measurable strategy will drive increased customer value and long-term loyalty.

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