Analysts have predicted the mass demise of the majority of pure mobile content operators within the next few years, but companies providing those services in Australia are unconcerned.
With mobile penetration rates poised to reach saturation point, telecommunications companies are tailoring their individual service offerings so they can lure and retain customers. However, some players are betting on the success of independent content provision.
Optus has defended its decision to enter the MMS market in the face of a report claiming current analyst predictions of market size are wildly inflated.
Analysts have predicted the mass demise of the majority of pure mobile content operators within the next few years, but companies providing those services in Australia are unconcerned.
With mobile penetration rates poised to reach saturation point, telecommunications companies are tailoring their individual service offerings so they can lure and retain customers. However, some players are betting on the success of independent content provision.
Optus has defended its decision to enter the MMS market in the face of a report claiming current analyst predictions of market size are wildly inflated.
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