ING Direct Australia says it will not follow its US arm and give free security software to its local customers.
Last week's blog on why consumers might be confused by contradictory messages on computer security from banks drew a few objections from interested parties ones that I thought would be worth responding to this week.
Banks obviously have an interest in making consumers feel safe. They are there to protect the customers' money. They want customers to use their online services, too, because the channel offers a lower cost per transaction than a branch. But giving away free security software to make customers feel safe is probably doing more harm than good.
It is quickly becoming the norm for Australia's largest banks to offer discounts on or completely free computer security software to boost internet banking security. The question is, why?
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