Australia's ground-breaking 3-1 football victory this morning left more than the English football team in disarray.
Less than a week into the World Cup tournament, Australia's own soccer fanatics Web site has pulled away from competing sports coverage sites, picking up 23.48 percent of the hits for the sports category.
The job of providing tens of millions of users with live editorial coverage of 64 World Cup soccer matches in seven languages has kept organisers on the ball for months. ZDNet Australia investigates the pre-tournament lead-up for one of the world's largest sporting events.
A nation of soccer fans are already glued to SBS TV, but Australia's multicultural broadcaster -- Special Broadcasting Services - is hoping some of that devotion will rub-off online.
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