Sensis has extensively overhauled its Yellow Pages Web site, scrapping its clunky search interface and providing free directory listings for non-paying customers.
Sensis is sizing up its Yellow Pages customer base for its pay-for-performance search advertising product.
With a January total of 270,000 unique visitors for its two search engines MySearch and Ansearch, Australian search engine company Ansearch is on track for its official launch before the end of March.
Optum Health Limited, an information technology service provider for the health, finance and resource industries, has announced that it has entered into a "heads of agreement" to acquire Melbourne based search company Ansearch.
Sensis Search general manager, Greg Ellis yesterday penned a rough outline of the company's search personalisation strategy which, in addition to user-profile based searching, could include a home grown messaging and Web mail platform.
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