Peak ICT industry body the Australian Information Industry Association (AIIA) will join the goldrush into the virtual world of Second Life with the launch next week of an official "island" representing the organisation.
Australia's future economic prosperity will depend on it embracing the principles of community-driven technologies such as Linux and Second Life, according to IBM CEO Glen Boreham.
Friends, industry watchers, readers; I come not to bag Telstra, but to praise it. The evil that telcos do often lives on after their Investors Days, while the good is often lost during interminable speeches.
It is hardly surprising that Australian companies are beginning to enter the brave new world of Second Life.
The thriving community of Internet users that are opting for a 'Second Life' in virtual worlds are a tempting market for advertising. But is a virtual presence a viable option for big business?
Reality has been cruel to virtual worlds, with most failing to live up to expectations, especially in business environments. Did analysts get that right or are they also guilty of second-degree Second Life hyping?
Second Life, with an alleged population of 7.979 million, is changing the way businesses think about what their customers want, and whether "virtual" is a viable way to give it to them.
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The cash-strapped UK National Museum of Computing is home to an exhibition of the evolution of British PCs.… Watch it now
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