Internet Service Providers have responded with hesitance to a proposed new revenue stream - the derivative of intercepting subscriber emails with advertising, saying they want to put what the customer wants first.
The marketing company behind technology that allows ISPs to intercept emails and wrap them in advertisements has defended its initiative, following a backlash from Internet users.
Internet users may soon have to contend with a new form of spam that turns their private email correspondence into a billboard for online advertisers.
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