At its annual Lotusphere conference, IBM showed off an early version of Lotus Mashups, a tool designed to let businesspeople, rather than professional programmers, quickly assemble Web applications.
Microsoft has opened the beta program for its new mash-up building system Popfly, unveiling the consumer-orientated tool to the world at last week's Web 2.0 Summit in San Francisco.
IBM is working on a project, called QEDwiki, that takes a stab at a long-held industry promise: end-user programming.
Eager for fresh ideas, the stodgy world of enterprise software is adopting technology and marketing from the consumer Web.
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