Korea's second largest supermarket chain is counting on RFID to understand its customers a bit better.
Sun Microsystems will open a facility in Europe where companies can test their radio frequency identification systems.
Gillette has dismissed complaints by privacy groups that the company plans to use smart tags in its products to track and photograph shoppers.
A handful of technology and consumer privacy experts testifying at a California senate hearing on Monday called for regulation of a controversial technology that's designed to wirelessly monitor everything from clothing to currency.
Commentary: Radio frequency ID tags may have privacy worries, but the biggest problem is the RFID industry itself.
Will corporate leaders broadly adopt the draconian measures in this cautionary tale? Not likely. But once RFID sensors are smart, cheap and pervasive, the potential for abuse will be significant.
Retailers may love the concept of tiny radio tags for tracking products, but consumers should beware the potential for exploitation by corporations, criminals and the government.
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