According to Australian electronics e-tailer, Strathfield Direct, the tricky part of online selling is making sure the back end is set up in a way that allows easily fulfillment of customer orders.
Australian households have surpassed introductory conversation and are on a first name basis with the Internet. So cosy are relations that by the end of 2001, every second home is expected to have Internet access.
The Strathfield Group has bought up Internet-based computer and office products e-tailer ozbuy.com for an undisclosed amount, in a mission to further pursue its e-commerce strategy.
Australia's first online Christmas is a hit with online vendors, with etailers lining up to report better-than-expected sales late in the year.
Ozbuy.com, one of Australia's largest on-line retailers, has launched Australia's first free -Discussion and Consulting Room" over the internet. Designed to help build a global community around ozbuy's customers, the room is expected to act as a forum.
Having observed hundreds of customer test sessions and chatted with thousands of consumers, we've noticed that customers, when looking for hardware over the Web, fit into one of two categories: (1) those who are researching certain items, (2) those who've already researched and have decided to purchase online.
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