Yahoo announced on Monday its plan to buy search company Overture Services in a US$1.63 billion deal, bolstering its position against rivals Google and Microsoft in the booming market for Web search advertising.
Bill Gross wants to turn Web search and advertising on its ear.
Yahoo doesn't want Google to get all the acclaim as the hotbed of innovation on the Web.
Yahoo on Wednesday dropped hints of growing interest in social networking services for search, coming after announcements of efforts from rivals Google and Microsoft.
Microsoft is expected to take its first baby steps on the road to Web search independence on Thursday, with the launch a test version of a homegrown Internet navigation tool and changes to its current search engine.
Google and others are under scrutiny as advertisers fret about phony clicks.
Venture capitalist Sharon Wienbar explains why discussions about the software ultimately end up resembling Dante's nine circles of Hell.
The software giant updates its corporate Web search technology with in-house software, its latest effort to catch up with innovations in the navigation tools market.
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