News (59)

  • Yahoo to buy Overture for US$1.63 billion

    Yahoo announced on Monday its plan to buy search company Overture Services in a US$1.63 billion deal, bolstering its position against rivals Google and Microsoft in the booming market for Web search advertising.

  • The changing face of search engines

    Ken Abbott knows the ins and outs of search engine marketing: Dollars for clicks are in, directory listings are out.

  • Overture fires up ahead of Sensis launch

    Overture has no plans to enter a price war with Telstra-owned search heavyweight Sensis, the Yahoo subsidiary's managing director said.

  • Ansearch signs pay-per-click ad deal

    Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.

  • Overture proves search sceptics wrong

    When Internet entrepreneur Bill Gross first launched paid search engine Overture Services in 1998, he was greeted with dozens of questions, most of them hinting at whether he had lost his mind.

More News >

Features and Case Studies (5)

  • Google's fraud squad battles phantom clicks

    Google and others are under scrutiny as advertisers fret about phony clicks.

  • Google vs. Yahoo: Clash of cultures

    As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.

  • Google files for unusual US$2.7b IPO

    Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.

  • Microsoft.com revamps search

    The software giant updates its corporate Web search technology with in-house software, its latest effort to catch up with innovations in the navigation tools market.

  • CeBIT Australia 2005

    CeBIT Australia, one of the region's leading ICT tradeshows for the business marketplace, is back again.

Reviews (3)

  • The Google gods

    Does the power of the world's most popular search engine pose a threat to the Web's independence?

  • MSN gets on search bandwagon

    Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.

  • How much do you trust Google?

    Commentary: Google is one of the best things on the Web--but there are signs that it may be tempted into rank commercialism.

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