Overture has launched its operations in Australia offering paid-placement search services, headed up by an ex-Alta Vista heavyweight.
Overture Australia -- due to launch a paid search service here next quarter -- plans to focus its Australian operations on sales, marketing and business development, with technical development run out of its U.S. head office.
Web portal Lycos has filed a lawsuit against Overture Services on the grounds that the search provider violated the provisions of a commercial search contract between them when it agreed to be acquired by Yahoo.
Netflix built its popular Internet DVD rental store on the backs of small online marketing partners. Now it's concerned that those same affiliates are infringing its trademark in the hottest marketing channel on the Web: keyword-search advertising.
A major U.S. pharmacy trade group is pressuring Web-based search engines to ban advertisements from unlicensed drug dealers, highlighting growing pains for the Net's newest marketing powerhouses.
Google and others are under scrutiny as advertisers fret about phony clicks.
Does the power of the world's most popular search engine pose a threat to the Web's independence?
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