Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday.
Google has again lost ground in the Australian Internet search market with News Limited's online venture, News Interactive, today becoming the latest to defect to rival outfit Yahoo and its paid search subsidiary, Overture.
Paid search listings have helped pull Yahoo and Microsoft's MSN Web portal from the dot-com advertising mire, but America Online is still in search of a saviour.
Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.
Overture has begun dropping strong hints that it plans to partner a local business directory provider to tackle Telstra's one-stop-shop online search and directory service, Sensis.
Google and others are under scrutiny as advertisers fret about phony clicks.
Venture capitalist Sharon Wienbar explains why discussions about the software ultimately end up resembling Dante's nine circles of Hell.
As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.
Microsoft's venture into online news and digital music proves how volatile and inconsistent the IT industry is. What if the software giant decides to make PCs and servers next? How will this affect IT spending?
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.
ZoneAlarm Security Suite is like a beacon of light on a darkling plain, proving there is life in the consumer Internet security market.
Commentary: Google is one of the best things on the Web--but there are signs that it may be tempted into rank commercialism.
Opera Software may go silent on the Macintosh stage. The company has expressed significant doubts it will continue producing a browser for the Macintosh operating system, echoing a growing problem for third-party Mac developers as Apple Computer steps up its own application development efforts.
Does the power of the world's most popular search engine pose a threat to the Web's independence?
Apple drops iPhone NDA
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