Yahoo on Wednesday dropped hints of growing interest in social networking services for search, coming after announcements of efforts from rivals Google and Microsoft.
Microsoft is expected to take its first baby steps on the road to Web search independence on Thursday, with the launch a test version of a homegrown Internet navigation tool and changes to its current search engine.
Amazon.com has quietly launched a test version of its long-awaited search engine, aiming to challenge industry stalwarts Google and Yahoo with new tools to navigate the Web.
Bill Gross wants to turn Web search and advertising on its ear.
Google's browser toolbar is raising eyebrows over a feature that inserts new hyperlinks in Web pages, giving the Internet search provider a powerful tool to funnel traffic to destinations of its choice.
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