Overture has landed a partnership with NineMSN, taking the roll left when the portal's contract with outgoing paid search provider LookSmart ended in January this year.
Google has again lost ground in the Australian Internet search market with News Limited's online venture, News Interactive, today becoming the latest to defect to rival outfit Yahoo and its paid search subsidiary, Overture.
Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.
Overture has no plans to enter a price war with Telstra-owned search heavyweight Sensis, the Yahoo subsidiary's managing director said.
Yahoo's announcement today that it has successfully completed its acquisition of commercial search provider, Overture Services, has could cast doubts over its relationship with LookSmart in Australia.
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