Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.
Australian Web search start-up, MooterSearch, has moved to monetise its online search portal, mooter.com.au.
As speculation of a Google public offering hits a fever pitch, would-be rivals are combing over the company's business and technology for signs of weakness that could cut short its reign as the king of Web search.
An Australian Web search start-up initially attracted such high traffic volumes it was forced to switch service providers after its first provider was unable to cope, its top executive said today.
An Australian company plans to tackle Google's stranglehold on the domestic Web searching market.
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