Microsoft on Tuesday launched a new offensive against cybersquatters who allegedly gain illegal profits from thousands of Web sites, such as WindowsLiveTutorial.com and HaloChamp.com, that include the company's trademarked names.
Sky-high bids for papers associated with the trademark dustup between Microsoft and MikeRoweSoft.com came crashing to earth on Monday, after the seller put a curb on who could bid.
Microsoft's biggest liability may be its willingness to use disproportionate strength.
Microsoft says it may have been overaggressive in threatening Web entrepreneur Mike Rowe over the name of his Web site, Mikerowesoft.com.
Microsoft has set its lawyers onto a 17-year-old software writer from Vancouver, called Mike Rowe, because he has registered MikeRoweSoft.com, which the company said infringes on its copyright.
Somehow it seems to me that the naming game is just getting a bit too ridiculous.
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