Sensis is sizing up its Yellow Pages customer base for its pay-for-performance search advertising product.
Sensis Search general manager, Greg Ellis yesterday penned a rough outline of the company's search personalisation strategy which, in addition to user-profile based searching, could include a home grown messaging and Web mail platform.
Yahoo Australia will today launch a local commercial search directory, a sign that the battle for the local Internet audience and advertising dollar is intensifying.
With a January total of 270,000 unique visitors for its two search engines MySearch and Ansearch, Australian search engine company Ansearch is on track for its official launch before the end of March.
Sensis has extensively overhauled its Yellow Pages Web site, scrapping its clunky search interface and providing free directory listings for non-paying customers.
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