After trying for years to compete with the iPod through an array of partners, Microsoft confirmed Friday that it plans to directly go after Apple Computer with its own rival, Zune.
The digital rights management (DRM) software used by Microsoft to 'protect' music files so they can only be played using Windows Media Player, has once again been broken.
Sales of unprotected music at retailers could help determine whether record industry adopts open MP3s.
Instalment number two in Weird Marketing Campaign Watch: the Microsoft Zune teaser site.
The second-generation Microsoft Zune media player was intended as an iPod killer, but the Zune never made the splash Microsoft had hoped it would. Which is strange, considering our inside look will reveal just how similar the two media players are.
Have you ever thought that some tech companies occasionally invest more brainpower in naming their products than in making them successful? You're not the only one who thinks so.
Microsoft's chairman looks ahead to how the music player might morph and tells why changes in Office 2007 are "such a big deal."
There's still a lot Microsoft wants to do with Windows, and it has its work cut out with Zune, says Microsoft's CEO, Steve Ballmer.
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