The nation's second-largest telco will soon launch a Voice over Internet Protocol-based telephony product aimed at small- to medium-sized businesses in Australia.
Pacific Internet has started selling a Voice over Internet Protocol (VoIP), going against research the telco recently released showing its small to medium business (SMB) target market was primarily not interested in the technology.
Cisco has launched a new suite of products aimed at countering what it acknowledges is a lack of strength in the local small to medium business (SMB) market.
Interest in Voice over Internet Protocol technology has reached fever pitch amongst Australian businesses, an Optus survey claims, but competing research by Pacific Internet suggests otherwise.
Internet telephony provider Freshtel is pushing ahead with local expansion plans, and hopes to launch its "white label" VoIP offering through a major retailer before Christmas.
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