Yahoo announced a non-exclusive partnership under which rival Google will supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market.
Ad supported television, music and videos seem unlikely to make their way to Australian mobiles, since the user numbers just aren't there yet, and the paid content market is too lucrative.
Google's top executives gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo on Thursday, advising observers to look at the overall ad market.
As Yahoo gears up to report its first quarter performance next week, one analyst predicts the Internet search pioneer may clock in at the lower end of its revenue range, while other analysts predict a buyout deal with Microsoft may be in the mix this week.
Yahoo will test Google AdSense in a significant departure from Yahoo's present ad strategy; Microsoft, which is hoping to acquire Yahoo, is worried the move may stifle competition.
How feasible is it that you could escape paying hefty licensing fees by using software subsidised by advertisements?
The search specialist's open-source mobile platform has the telephony industry hot under the collar -- but what will it mean for the average business user?
After years in the wilderness, the Australian IT industry is again booming as major industries invest heavily in their IT infrastructure. Find out which skills are most in demand and how much remuneration to expect.
Despite reductions in the number of computers infected by spyware applications, the troublesome software has created a billion-dollar industry that continues to plague both consumers and businesses, researchers said on Tuesday.
Search giant will need to innovate as keyword advertising inevitably reaches a plateau.
Pop-up advertisements have thrived for years despite numerous efforts to eradicate them, but now online marketers are seriously wondering whether the Web's most detested ad format is about to meet its match: Microsoft.
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