News (9)

Blogs (3)

  • Read the blog post - Sheryle Moon

    Getting a Second Life

    It is hardly surprising that Australian companies are beginning to enter the brave new world of Second Life.

  • Read the blog post - Jo Best

    The merry second lives of Telstra

    Friends, industry watchers, readers; I come not to bag Telstra, but to praise it. The evil that telcos do often lives on after their Investors Days, while the good is often lost during interminable speeches.

  • Read the blog post - Sheryle Moon

    MySpace: One small step for politicians

    Finally, after months of the Clintons posting Sopranos-style satires and Obama Girl grabbing the headlines during the American presidential race, Australian politicians have switched on to the power of the Internet.

Features and Case Studies (8)

  • In cyberspace, no one can hear you scheme

    Second Life, with an alleged population of 7.979 million, is changing the way businesses think about what their customers want, and whether "virtual" is a viable way to give it to them.

  • When will virtual worlds become a business tool?

    Reality has been cruel to virtual worlds, with most failing to live up to expectations, especially in business environments. Did analysts get that right or are they also guilty of second-degree Second Life hyping?

  • Examining Second Life myths for business

    Can virtual worlds make a meaningful contribution to business -- and if so, how can they be protected from invasions of privacy and flying genitalia? ZDNet Australia gets the lowdown from Chris Collins, technical assistant to the CEO at Second Life developer Linden Lab.

  • Virtual worlds a risky bet for big business?

    The thriving community of Internet users that are opting for a 'Second Life' in virtual worlds are a tempting market for advertising. But is a virtual presence a viable option for big business?

  • Superguide: the death of 'trusted' Web sites?

    The explosion in drive-by download attacks continues to grow. How has the situation got so dangerous? Are there any "trusted" Web sites left?

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Blogs

  • Angus Kidman Mission-critical now a meaningless phrase
    If you think two-thirds of your IT is mission-critical, you're either running an incredibly lean and efficient operation or you haven't got a clue how many applications you have and which ones you need to manage.
  • Array Telstra's BT coat doesn't fit
    The vision of the future BT portrayed this week at an Australian conference was so far removed from how Telstra's David Quilty has described the British telco that I wonder if they were talking about the same UK.
  • Array Australian security: the lucky country
    Does anyone seriously believe that Australian businesses and government agencies manage security any better than the US or UK?
  • More blogs »

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