Microsoft CEO Steve Ballmer is expected to show off a new paid-search service on Wednesday that will eventually go toe-to-toe with rival Google and supplant partner Yahoo's advertising.
Microsoft on Wednesday plans to introduce a pilot program to sell sponsored search listings, according to sources familiar with the matter.
The improved search engine bears a remarkable resemblance to Google, with Direct Answers linked from Microsoft Encarta being the main edge over competitors.
With Tuesday's US$160 million purchase of Musicmatch, Yahoo sent a clear message that it is determined to be a major player in the fast-growing digital music business, despite its relatively late start.
Microsoft is expected to take its first baby steps on the road to Web search independence on Thursday, with the launch a test version of a homegrown Internet navigation tool and changes to its current search engine.
As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
The software giant updates its corporate Web search technology with in-house software, its latest effort to catch up with innovations in the navigation tools market.
Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.
From the capital of Tugo to a Hang Seng IPO, it's on the Web -- if you can only find it. PC Magazine reviews 20 search engines that make the hunt easier.
From the capital of Tugo to a Hang Seng IPO, it's on the Web--if you can only find it. We review 30 search engines that make the hunt easier.
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