News (3)

  • Mobile ads: A threat to your privacy?

    Your mobile phone is a potential gold mine for marketers: It can reveal where you are, whom you call and even what music you like.

  • Spam filters promote the use of inbound marketing

    A full-bodied marketing strategy must minimally contribute to how an organisation "engages" both new customers (capturing mind share toward new account acquisition) and existing customers (mind share around retention and account penetration).

  • The Year 2000 in review

    The new millennium was the year Microsoft was ordered to bifurcate, dot-coms tanked on Wall Street, WorldCom's Bernie Ebbers saw his merger mania capped and Napster scared the recording industry nearly to death. 2000 was a cascading waterfall of events that ended any doubts about the Net's ability to change the way we think, learn, play and do business.

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