Gillette has dismissed complaints by privacy groups that the company plans to use smart tags in its products to track and photograph shoppers.
A pilot backed by the Australian Food and Grocery Council to test radio frequency identification technology in distribution networks will kickoff next month.
Sun Microsystems will open a facility in Europe where companies can test their radio frequency identification systems.
Radio frequency identification (RFID) technology has generated a lot of interest recently, and promises to generate a lot more in 2004.
VeriSign, the company that maintains the Internet's .com and .net domain registry, has been hired to run a new directory to be used to keep tabs on consumer goods using a technology known as radio frequency identification.
Companies are rushing to get to grips with the possibilities presented by RFID technology, without stopping to consider the pitfalls and the limitations, the Meta Group warned. Additional reading: Process Improvement tips
A key patent holder's demand for royalties has triggered concerns that promising RFID technology could become embroiled in an intellectual-property battle.
Retail powerhouses such as Wal-Mart gather in the United States to push development of controversial tagging technology.
Will corporate leaders broadly adopt the draconian measures in this cautionary tale? Not likely. But once RFID sensors are smart, cheap and pervasive, the potential for abuse will be significant.
A critical part of investing in IT is knowing what's on the horizon. Portals, RFID tags, wireless LANs and utility computing are four key trends that could impact your future.
Retailers may love the concept of tiny radio tags for tracking products, but consumers should beware the potential for exploitation by corporations, criminals and the government.
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