In this interview, David McGrath, head of news, sport and finance at Yahoo7, talks about how the site will serve football-mad Australians hungry for a fix.
After a failed attempt to illegally access the FIFA World Cup IT network at the Korea and Japan games four years ago, more emphasis has been placed on intrusion detection processes.
World football governing body FIFA will have less than a month to install the entire IT network into all the stadiums for the World Cup tournament this European summer due to the late finish of the German football season.
While recent surveys are showing significant increases in the amount spent on online content, the overall profitability of subscription-based content services has yet to be proven.
Less than a week into the World Cup tournament, Australia's own soccer fanatics Web site has pulled away from competing sports coverage sites, picking up 23.48 percent of the hits for the sports category.
It appears that employees of Australian telcos are not immune to the sweet, sweet lure of staying up till after midnight watching the soccer.
No other sporting event captures the world's imagination like the FIFA World Cup. How will local companies be contributing during this month-long extravaganza, both online and offline?
As the official online home of the Socceroos, Yahoo7's World Cup site will act as a 24-hour news source, discussion forum and multimedia archive for football-mad Australians hungry for a fix.
During the 64 matches to be played in the 2006 World Cup, an estimated 3.2 million spectators will pass through the 12 stadiums to witness the action first-hand. From arrival to departure, the entire experience will be monitored, streamlined and enhanced by multiple systems from Siemens.
video: Doug Gardner, Avaya's FIFA World Cup Program managing director.
If you're on a budget but still want to equip your living room with high quality digital TV on a big screen, the Toshiba S8 projector bundle is undoubtedly worth a look.
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