Upset his company's Web crawlers are being locked out of social networks like Facebook, the CEO of Google is again pressing for social networks to open up for the good of the consumer.
Social networking sites MySpace and Bebo have announced they will be part of Google's OpenSocial developer initiative.
Facebook's lack of involvement in Google's new OpenSocial developer initiative has left it out in the cold while big competitors like MySpace, Bebo and Friendster jump onboard.
Yahoo on Wednesday dropped hints of growing interest in social networking services for search, coming after announcements of efforts from rivals Google and Microsoft.
The 23-year-old founder of social networking site Facebook, Mark Zuckerberg, has been named by an industry poll as the most influential person in technology for 2007.
A tie-up with Saleforce.com sees Google pushing even further into Microsoft's businesss applications territory
As the two giants tussle for domination of online advertising dollars, it's increasingly clear that this tug-of-war is really a test of each company's corporate culture.
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
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