Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.
Overture has no plans to enter a price war with Telstra-owned search heavyweight Sensis, the Yahoo subsidiary's managing director said.
The search engine business is consolidating as Internet heavyweights look for new ways of bringing in revenue.
Overture has begun dropping strong hints that it plans to partner a local business directory provider to tackle Telstra's one-stop-shop online search and directory service, Sensis.
When Internet entrepreneur Bill Gross first launched paid search engine Overture Services in 1998, he was greeted with dozens of questions, most of them hinting at whether he had lost his mind.
In moving beyond Web search to the desktop, the company faces a slew of challenges: controversy over privacy, technical hurdles and the rivalry of Microsoft among them.
Google and others are under scrutiny as advertisers fret about phony clicks.
The software giant updates its corporate Web search technology with in-house software, its latest effort to catch up with innovations in the navigation tools market.
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
A user conference in Melbourne almost goes pear-shaped for Oracle.
Does the power of the world's most popular search engine pose a threat to the Web's independence?
Commentary: Google is one of the best things on the Web--but there are signs that it may be tempted into rank commercialism.
Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.
ZoneAlarm Security Suite is like a beacon of light on a darkling plain, proving there is life in the consumer Internet security market.
Opera Software may go silent on the Macintosh stage. The company has expressed significant doubts it will continue producing a browser for the Macintosh operating system, echoing a growing problem for third-party Mac developers as Apple Computer steps up its own application development efforts.
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