Companies used to give away pens, squishy balls and coffee cups to worm their ways into the hearts of customers. Now, they pass out database software.
SAP may not be a household name, but it's the third largest independent software company, and has a powerful franchise. Yet a confluence of economic trends, new competitors and technologies threaten SAP's enviable position.
Chris Fell, managing director of IDC Australia and New Zealand, is calling upon the IT industry to keep the -tale of doom" that was 2001 in perspective.
Further falls are likely in the price of technology stocks in today's session on the ASX. This follows yesterday's general trend down and an overnight plunge of almost 6 per cent in the Nasdaq index.
SAP may not be a household name, but it's the third largest independent software company, and has a powerful franchise. But in recent times, a confluence of economic trends threaten its enviable position.
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Love me, tender
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