News (11)

  • Keeping data clean

    Data quality is beginning to gain the attention of top management instead of being passed off to IT staff. The reason? CRM.

  • E-business lessons from luxury

    It's easy to figure out what the wealthy want from an e-commerce site: top-notch goods and services provided in a "high-touch," face-to-face environment. ZDNet takes some hints from Mercedes-Benz and Blue Nile on how to attract high-end customers.

  • E-business: Cracking new markets

    Expanding your business on the Web requires the right combination of know-how and a willingness to take risks. Here's a look at some companies who were up to the task.

  • The privacy debate: The darker side of customer intimacy

    You may be spending generously to get closer to your customers, but can you guarantee their privacy? To a legal certainty? If these questions make you nervous, join the stampede: December 21, the date new national privacy laws kick into effect, is a whole lot closer than you think.

  • I-manager survey

    The damage estimates from the dot-com implosion and the ensuing economic downturn are still being tallied, but this much is already clear: The job of delivering successful e-business initiatives has become a whole lot more demanding than it was during the Internet's heyday. Are you up for the I-Manager challenge?

Features and Case Studies (3)

  • Australia: SAP vs Oracle

    SAP's Geraldine McBride and Oracle's Leigh Warren, leaders of two of the world's biggest enterprise software companies, go head to head.

  • How CRM saved Hunter Holden

    What a customer wants and eventually gets can be two different things. To get more in tune with customer preferences, Hunter Holden reinvented itself with a customer relationship management system.

  • Mapping Australia's CRM future

    CRM might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- had some pertinent views to exchange.

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