News (3)

  • Surviving Spam from the inside

    VerticalResponse CEO Janine Popick is a true believer in targeted email campaigns, and faces the onerous task of talking up the benefits of targeted email while spammers are running wild.

  • What me, spam?

    Bad e-mail marketing carries some serious consequences--from fines to blacklisting to--worst of all--angry and alienated customers. That's why the burden is now on enterprises to make sure their e-mail marketing doesn't run amok.

  • Company sues ISPs over spam blockade

    A US Internet polling giant claims ISPs have been duped into blocking millions of its e-mails in an anti-spam scam cooked up by a rival.

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