News (3)

  • US Do Not Call list tops 50 million phones

    Enforcement of the Federal Trade Commission's National Do Not Call list starts Oct. 1, and millions of households are ready to hear the sound of silence.

  • Spam filters promote the use of inbound marketing

    A full-bodied marketing strategy must minimally contribute to how an organisation "engages" both new customers (capturing mind share toward new account acquisition) and existing customers (mind share around retention and account penetration).

  • Australian government rules out 'no spam' registry

    The Australian government said today it had not explored the possibility of instituting a national "do-not-spam" registry similar to that being discussed in the United States.

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