SAP has increased its offer for Retek in an effort to hold its ground against Oracle's hostile counterbid for the retail software specialist.
Oracle is determined to buy application developer Retek from under SAP's nose because it is worried that the German firm could rewrite Retek's applications and make them less friendly for Oracle users, according to Oracle's Chairman Jeff Henley.
Oracle executives took the stage to rally support for the company's development plans after a recent acquisition tear that has left Wall Street lukewarm on the firm.
SAP is trying to steal away customers that rival Oracle captured in its winning bid for software maker Retek.
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The rivalry is nothing new, but Ellison's acquisition strategy is infusing it with new vigour -- and may redefine an industry.
Project Fusion will provide a common basis for all Oracle applications and compete head-to-head with the German rival's NetWeaver middleware.
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