The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?
The consequences of bad data range from missed payments to bungled marketing campaigns.
A revamped data warehouse is helping Victoria Police to reduce crime rates and has delivered AU$2 million in productivity benefits, despite a lack of initial budget planning which threatened to derail the project early on.
Software giant Oracle's acquisition of business intelligence vendor Hyperion is no great shakes, according to three of Hyperion's largest competitors.
An audit reveals embarassing errors in the agency's database.
Coming up with a business case for a data mining strategy might be a tricky business but if it generated AU$118 million in additional revenue, then it would probably be something of a no-brainer.
The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?
Organisations face a host of security concerns driven by the power of technology and the vulnerabilities inherent in its use. IT pros have to be vigilant about all these issues, from system penetration threats to hardware portability to employee turnover.
We look at five organisations that took different approaches to satisfying a common business requirement: to improve the management of corporate information. We hear from Jetstar, Family Court, SHFA, Count Wealth and MBF.
Oracle's chief executive says it's alright for companies to use Oracle's business system in conjunction with those from rivals Siebel Systems and SAP, and Oracle will even help them to do it.
The secret to edging out the competition is dicovering where your organisation's knowledge lies, and managing it effectively. ZDNet Australia investigates.
History of British PCs
The cash-strapped UK National Museum of Computing is home to an exhibition of the evolution of British PCs.… Watch it now
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