News (4)

  • CRM's dirty little secret

    The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?

  • Keeping data clean

    Data quality is beginning to gain the attention of top management instead of being passed off to IT staff. The reason? CRM.

  • Dirty data lurks in databases

    The consequences of bad data range from missed payments to bungled marketing campaigns.

  • The privacy debate: The darker side of customer intimacy

    You may be spending generously to get closer to your customers, but can you guarantee their privacy? To a legal certainty? If these questions make you nervous, join the stampede: December 21, the date new national privacy laws kick into effect, is a whole lot closer than you think.

Features and Case Studies (2)

  • CRM's dirty little secret

    The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?

  • Australia: Is customer service up to par?

    If your company's back-end systems are in shambles, how will that affect the way customers interact with you at the front end? Get the answer from our Australian experts.

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