The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?
Data quality is beginning to gain the attention of top management instead of being passed off to IT staff. The reason? CRM.
The consequences of bad data range from missed payments to bungled marketing campaigns.
You may be spending generously to get closer to your customers, but can you guarantee their privacy? To a legal certainty? If these questions make you nervous, join the stampede: December 21, the date new national privacy laws kick into effect, is a whole lot closer than you think.
The principle of CRM is to reduce costs, increase revenues, and boost customer loyalty. But what if your data is dirty?
If your company's back-end systems are in shambles, how will that affect the way customers interact with you at the front end? Get the answer from our Australian experts.
History of British PCs
The cash-strapped UK National Museum of Computing is home to an exhibition of the evolution of British PCs.… Watch it now
In this exclusive video interview, Optus chief information officer Lawrie Turner speaks to ZDNet.com.au about being the IT head for Australia's number two telco.
Telstra's BT coat doesn't fit
Australian security: the lucky country
Storage infrastructure on the tender track
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