One of the great challenges of implementing customer relationship management is getting CRM to work together with your existing systems. What is the best approach for connecting CRM?
Finding hidden patterns and trends in masses of corporate data--in real time--takes up enormous processing power, but it can be very profitable.
Customer relationship management (CRM) has been getting a lot of flack lately. But there's nothing inherently wrong with the technology, just with the users.
Despite enormous investments, many companies are still struggling to simply find ways to deal with data overload. The fact is, they haven't even begun to tap into the information.
Trying to master customer relationship management (CRM) suites these days is somewhat akin to attempting to eat not-quite-solid Jell-O with a fork. In trying to do everything, some CRM packages wind up doing nothing. ZDNet evaluates three CRM vendors.
CRM might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- had some pertinent views to exchange.
Organisations must eliminate their lingering exuberance for technology "quick fixes" and embrace time-tested CRM best practices to increase customer profitability.
One of the great challenges of implementing customer relationship management is getting CRM to work together with your existing systems. What is the best approach for connecting CRM?
Finding hidden patterns and trends in masses of corporate data--in real time--takes up enormous processing power, but it can be very profitable.
Despite enormous investments, many companies are still struggling to simply find ways to deal with data overload. The fact is, they haven't even begun to tap into the information.
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