As top dog in the PC industry, Dell Computer is looking to make its bite as nasty as its bark.
The PC maker's former boss has returned from the wilderness and is already making up for lost time. Under the revitalised helm of Ted Waitt, Gateway will doubtless emerge as a survivor in the inevitable industry shakeout. The question is whether it will ever again be in any shape to challenge the big boys.
Gateway's chief executive officer is increasingly finding himself on the other side of a bitter digital divide from the entertainment industry over the issue of digital music downloads.
When it comes to name recognition in Gateway Country, Sue Parks is still no Ted Waitt--at least not yet. But the 44-year-old executive has been thrust onto centre stage and asked to play a major role in the computer company's efforts to recapture its lost momentum.
In a rebuke to its rivals, Compaq Computer has derided its competitors' recent escalation of a PC price war, belittling any increases in sales and market share as "fleeting."
Although AMD has painted Intel as a bully, execs who've dealt with company draw a more ambiguous picture.
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