Tag: click through advertising

News (36)

• Giant Aussie 2009 predictions round-up

  What will 2009 hold for Australia's ICT industry? We asked dozens of local leaders for their predictions; and this is what they came up with.

• ICANN joins Google in thwarting domain exploiters

  The Internet Corporation for Assigned Names and Numbers (ICANN) has formally announced a proposal to make domain tasting a thing of the past by changing the way it charges for domain names.

• Google, Salesforce.com to partner on Web site

  Salesforce.com and Google are expected to launch a combined Web site today in the US that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

• Google buys ad firm DoubleClick for US$3.1 billion

  update: In its largest acquisition yet, Google has agreed to pay $3.1 billion in cash for online ad company DoubleClick, the companies announced on Friday.

• Click fraud increasing, study finds

  The rate of fraudulent clicks on search-related online ads rose to 14.1 percent last quarter, up from 13.7 percent for the first quarter, according to a study released on Monday.

Features and Case Studies (5)

• Giant Aussie 2009 predictions round-up

  What will 2009 hold for Australia's ICT industry? We asked dozens of local leaders for their predictions; and this is what they came up with.

• Facebook: The Google of social networks?

  Since lifting its university-only restrictions in September 2006, Facebook has become the poster child for social networks and attracted more than 65 million users. But will it survive 'the next big thing'?

• The spyware inferno

  Venture capitalist Sharon Wienbar explains why discussions about the software ultimately end up resembling Dante's nine circles of Hell.

• Google's fraud squad battles phantom clicks

  Google and others are under scrutiny as advertisers fret about phony clicks.

• Google files for unusual US$2.7b IPO

  Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.

Reviews (2)

• The Google gods

  Does the power of the world's most popular search engine pose a threat to the Web's independence?

• The PC-to-Mobile connection

  The mobile phone may not yet be your all-in-one communications device, but some very innovative Web sites are making the PC-to-mobile connection a very attractive way to stay in touch.

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