News (36)

  • Giant Aussie 2009 predictions round-up

    What will 2009 hold for Australia's ICT industry? We asked dozens of local leaders for their predictions; and this is what they came up with.

  • ICANN joins Google in thwarting domain exploiters

    The Internet Corporation for Assigned Names and Numbers (ICANN) has formally announced a proposal to make domain tasting a thing of the past by changing the way it charges for domain names.

  • Google, Salesforce.com to partner on Web site

    Salesforce.com and Google are expected to launch a combined Web site today in the US that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.

  • Google buys ad firm DoubleClick for US$3.1 billion

    update: In its largest acquisition yet, Google has agreed to pay $3.1 billion in cash for online ad company DoubleClick, the companies announced on Friday.

  • Click fraud increasing, study finds

    The rate of fraudulent clicks on search-related online ads rose to 14.1 percent last quarter, up from 13.7 percent for the first quarter, according to a study released on Monday.

Features and Case Studies (5)

  • Giant Aussie 2009 predictions round-up

    What will 2009 hold for Australia's ICT industry? We asked dozens of local leaders for their predictions; and this is what they came up with.

  • Facebook: The Google of social networks?

    Since lifting its university-only restrictions in September 2006, Facebook has become the poster child for social networks and attracted more than 65 million users. But will it survive 'the next big thing'?

  • The spyware inferno

    Venture capitalist Sharon Wienbar explains why discussions about the software ultimately end up resembling Dante's nine circles of Hell.

  • Google's fraud squad battles phantom clicks

    Google and others are under scrutiny as advertisers fret about phony clicks.

  • Google files for unusual US$2.7b IPO

    Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.

Reviews (2)

  • The Google gods

    Does the power of the world's most popular search engine pose a threat to the Web's independence?

  • The PC-to-Mobile connection

    The mobile phone may not yet be your all-in-one communications device, but some very innovative Web sites are making the PC-to-mobile connection a very attractive way to stay in touch.

Create an e-mail alert for "click through advertising"
ZDNet Australia Alerts is an e-mail alert service which provides personalised news, features and reviews to readers’ inbox on an hourly, daily and weekly basis.
Alert:
click through advertising


Frequency: *

Filter Tags

Latest Videos

Sponsored content

Power Centre - Content from our premier sponsors

Blogs

  • David Braue All I want for Xmas is Telstra pricing
    Five consecutive days without broadband has led me to what seemed at the time to be an act of desperation: contemplating signing up for Telstra's 100Mbps cable modem service.
  • Array Sick of broken tender sites
    Some of the state governments desperately need to invest in more user-friendly tender sites so that looking for information on government tenders doesn't have to be a game of blind man's bluff.
  • Array Cyberwar: What is it good for?
    In this week's episode, Cyberwar. What is Australia's place in the world of digital warfare? What are the implications for the NBN?
  • More blogs »

Back to top

Featured