Ansearch, the search engine division of Optum Limited has signed a two-year partnership agreement with online marketing service provider Overture Services to distribute its pay-per-click (PPC) advertising on the Ansearch search engine.
Overture Services, the commercial search arm of Yahoo, plans to automate a portion of its ad-bidding system in the next month, an executive said Wednesday.
Web portal Lycos has filed a lawsuit against Overture Services on the grounds that the search provider violated the provisions of a commercial search contract between them when it agreed to be acquired by Yahoo.
Overture has launched its operations in Australia offering paid-placement search services, headed up by an ex-Alta Vista heavyweight.
Overture has no plans to enter a price war with Telstra-owned search heavyweight Sensis, the Yahoo subsidiary's managing director said.
Google and others are under scrutiny as advertisers fret about phony clicks.
Venture capitalist Sharon Wienbar explains why discussions about the software ultimately end up resembling Dante's nine circles of Hell.
CeBIT Australia, one of the region's leading ICT tradeshows for the business marketplace, is back again.
Internet search leader Google filed to go public on Friday, seeking to raise US$2.7 billion in an unusual auction-style offering that will give the founders rare control over the company.
Web portal MSN is testing a new search service that touts faster, tidier results, in what is the latest development in a fast-moving contest to help people find what they're looking for online.
Does the power of the world's most popular search engine pose a threat to the Web's independence?
History of British PCs
The cash-strapped UK National Museum of Computing is home to an exhibition of the evolution of British PCs.… Watch it now
In this exclusive video interview, Optus chief information officer Lawrie Turner speaks to ZDNet.com.au about being the IT head for Australia's number two telco.
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